To learn more about the brand and get inspiration about which model to choose, read on! Neither the people in charge nor the designers are afraid of finding new ways to create trends, and for that reason you simply can't go wrong with a pair of Prada sunglasses. While drawing on Northern Italian traditions, Prada's ideas have remained fresh and unconventional, making them one of the driving forces in a constantly changing world of fashion. Today, Prada sunglasses and Prada prescription glasses along with the brand's other accessories and clothing are recognisable for their discreet elegance and fine craftmanship. Through the brand’s use of coloured, shiny and sometimes eccentric patterns Prada offers an extremely modern vision of high fashion.įind out more about Prada's SS23 collection here.When Mario Prada, with the support of his brother Martino, founded Fratelli Prada in Milan in 1913, no one could have guessed that the company would grow to become a world-renowned label. Prada opticals excel with sophisticated craftsmanship through its use of cellulose acetate which is one of the highest-quality acetates on the market. With instantly recognisable artistic designs, Prada eyewear comprises bold styling, modern shapes and classic colours combined through undeniable quality. Today, the duo are still at the helm of the Prada family business and they continue to work innovatively to create sharp yet unconventional looks that are cutting-edge in style and combine intellectual concepts, structures and imagery pertaining to the world today.Įach pair of Prada Sunglasses frames hold its own unique style with a nod to high-society luxury. In 1978, Miuccia Prada married Tuscan entrepreneur, Patrizio Bertelli, and together their combined creativity and business-savvy empowered the pair to prosper within the luxury goods and sunglasses sector. She ran it for almost twenty years before her daughter Miuccia Prada joined the company in 1970. So Mario's daughter, Luisa Prada, took over Prada as his successor. However, Mario's son had no interest in the business. He prevented female family members from entering the company. Mario Prada did not believe that women should have a role in business. Prada Sunglasses - The History Behind the Brand Since then, Prada has been able to display the House of Savoy coat of arms and knotted rope design in its trademark logo. In 1919, Prada became the official supplier of the Italian Royal Family. With the most stylish members of the Haute-bourgeoisie in Europe carrying their designs. This superb attention-to-detail transported Prada to the forefront of aristocracy. Applying sophisticated techniques to fine materials was their forte. Concentrating on handbags, trunks, accessories and jewellery, Prada was quickly recognised for its innovative designs. The brothers focused on leather goods under the name ‘Fratelli Prada’ in Milan’s prestigious Galleria Vittorio Emmanuele II. The brand was founded in 1913 by Mario and Martino Prada. Prada sunglasses epitomise these same values laid out by Miuccia Prada. To the extent possible, you have the rights referred to in articles 15-21 GDPR (right to access, right of confirmation, right to be forgotten, right of processing limitation, right of data portability, right to object) and the right to complain to the Supervisor Authority. The Image is processed live and not stored by Us. Your Image will not be communicated to anyone and will not be stored by Luxottica. The processing of this Image is carried out by Luxottica in order to be able to enable the Virtual Mirror feature and to be able to show you the right fit of the lenses. Luxottica has appointed a Data Protection Officer for all the Group that can be contacted at the address will process your personal data (“Image”) in case you want to use the Virtual Mirror feature on your device. 13 of the EU General Data Protection Regulation 2016/679 (“GDPR”). (hereinafter, “Luxottica” or “We” or “Us”), with registered office at Piazzale Cadorna, 3, 20123, Milano – Italy, directly or through its subsidiaries, processes personal data of the users of the “Virtual Mirror” feature according to art. This policy illustrates how Luxottica Group S.p.A.
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